How to build a great brand with little money
I guess you are all here because you want to go and start something. That’s good. Most businesses fail because they never start. So you are going to be ahead of just about 99% of other people.
So let me ask, what is everybody planning to do? If it’s a secret, keep it that way. If you are happy to share it, then that’s cool too. Also which brands inspire you and why. And today, there’s a lot to cover, if there is anything you want to learn in particular, shout now.
(Discussion of where you are now, where you want to be, and how you plan to get there.)
Ok, today is going to be me going through 12 key points on building a brand with little money. Then after lunch, Mark Shayler will make you look at your customer in a new way.
1, Love.
Here are three circles. Circle one: My interest. Circle two: My Skill. Circle three: Zeitgeist. Where these 3 circles overlap, I have coloured in pink (I have two girls), this is where your brand must live. I will talk about zeitgeist and your skills later, but let me talk about your interests – and why doing something love matters.
1, The easiest way to get your customers to love your brand is for you to love it first.
The biggest mistake you can make in life is to do something just for the money. It is the biggest sadness of man. People living for the weekend are people who are dead 5 days a week. Because they are doing the thing they don’t love to earn money so they can do the thing they do love on the weekend. Don’t do it.
You can always make more money, you can’t make more time.